How about coupon codes?
Connect offers me a selection of various software areas, I can add them to my library and work with them. So far, so good.
Couldn't we make the platform even more attractive with coupon codes? Let's say, as a visitor of for example download.com I find there a big promotion like, "WinOptimizer for free". Activate your coupon code in Ashampoo Connect and dust off their free WinOptimizer version..."
Would also be a reason for me to stop by here every now and then.